“In fact, in 2012 consumers won’t expect brands to be flawless; they will even embrace brands that are FLAWSOME*, and at large (or at least somewhat) human. Brands that are honest about their flaws, that show some empathy, generosity, humility, flexibility, maturity, humor and dare we say it, some character and humanity. “
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I have watched this thirty times since I first saw it last night and it has yet to become not funny to me
